Let me be honest with you: Something that is going on online is extremely bugging me since quite some time now. Usually I’m not one of these people that comment negatively on blog posts and videos all the time just to feel better about myself. I choose to not speak up and go on living my life. But a few days ago I watched a documentary that hit a raw nerve and I could not be silent any longer.
I’m talking about beauty and fashion gurus, their mindless behavior and what it does to their audience.
Trust me, I know exactly what I’m talking about. Some years ago I was their perfect target audience as well. A teenage girl, in love with makeup, always wanting to have new things and be admired for that. But I opened my eyes and realized the evil behind of all that.
On the one hand, the following video is geared towards these content creators. I hope they will give me 9 minutes of their lives, stop and have a think about what they are doing and take some responsibility by making better choices with their video content they send out to millions of people every single day. On the other hand I’m also addressing their loyal followers in order to make them see that there are much better ways they could spend their time and money on. Maybe I can even inspire the one or other future ‘youtube-star’ to head into the right direction.
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